05 BEST PRACTICE TOOLS FOR UNIVERSITY FACULTY TO BUILD DIGITAL PRESENCE: A PERSONAL BRANDING GUIDE

In today's digital era, having an effective online presence is crucial for more than just influencers and businesses. Building a professional online presence can also be quite beneficial for faculty members. The education sector is increasingly moving online, and digital platforms have become crucial for research dissemination, networking, and student engagement. Why Faculty Members Need a Digital Presence? Amplify Research and Thought Leadership: Academics often produce groundbreaking research, but without a digital platform, the reach of this work remains limited. Faculty members can connect with peers worldwide, express about their findings, and engage thought leadership using platforms such as Google Scholar, LinkedIn, Twitter, and ResearchGate. Engage with Students Beyond the Classroom: Students today turn to social media for academic discussions, announcements, and even career advice. Strong online presences allow faculty members to mentor students, offer additional learnin...