NIST University

“Be Different or Be Dead”, is so true today in business than ever, keeping up with the changing times is vital for businesses, but even more important is standing out. Those who remain the same often get left in the dust, replaced by “the new and improved.” “Business is marketing”, Peter Drucker said. Business should be innovative in their Marketing strategies and approaches. One such innovative marketing strategy is Guerrilla Marketing. What is Guerrilla Marketing? Many of us must have seen this. Isn’t it! Axe’s guerilla marketing strategy aims to show that the fire exit man is being chased by women after using the Axe body spray. With the use of custom stickers, Axe Body Spray has been able to create a story about the familiar exit man who we see on stickers in nearly all establishments. By attaching a sticker next to the ‘exit man’ one, Axe has used a tinge of creativity and quirkiness to promote their body spray. Famous author Seth Godwin quoted, “Marketing is no longer about...

S hivendra Pratap Singh was born in the small, remote village of Milki, Bihar. Nestled among lush green fields and rolling hills, the village was a picturesque place but lacked basic amenities like proper schools and healthcare. Shivendra’s family, like most in the area, depended on agriculture and a small business for their livelihood. Despite the hardships they faced, his parents placed great importance on education and hard work. Every day, Shivendra walked to the local government school, determined to learn, even though the school was a single room building with few resources. Although the conditions were difficult, Shivendra was a bright and determined student. He often studied by the dim light of a kerosene lamp and walked several kilometers daily to attend school. His grandfather, recognizing his potential, encouraged him to continue his education and pursue his dreams. Motivated by this support, Shivendra and his family moved to the town of Jamshedpur in search of better educa...

Reading literature is often seen as a leisure activity but also a powerful tool for personal and professional growth. The knowledge gained from books, articles, and other written content can fuel career development, improve critical thinking, and open doors to new opportunities. Whether you are an established professional or just starting your career, reading can give you an edge. Literature has long been a cornerstone of education, offering lessons far beyond the written word.  Elements like Romanticism, Poetic Justice, Renaissance ideals, traditional cultural narratives, and contemporary themes significantly impact students’ soft skills, personal growth, and professional development. 1. Traditional Cultural Elements: Building Identity and Respect Traditional literature connects students to their roots, instilling pride in their cultural heritage and fostering respect for diversity. This foundation encourages inclusivity and effective collaboration in multicultural environments, b...

  Writer and philosopher Ralph Waldo Emerson once said, “Our chief want is someone who will inspire us to be what we know we could be.” The growth and prosperity of Nations can happen only when they have visionary leaders, who can take people along with them in achieving the national goal. The same applies to an organisation. The success journey of an organization is always driven by the qualities of leadership it has.  In the absence of right leadership, organizations crumble, nations fail, and economies struggle leading to organizational chaos and disintegration. History is witness to the rise and fall of many empires due to poor and ineffective leadership.  There are different ways how a leader should lead people. The effective leader is the one who understands the team dynamics, encourages, empowers and inspires the team members to align individual and organizational goal. These styles of leadership are four types:  1. Transactional A leader who uses the transact...

  The recent brainstorming workshop at Bhubaneswar highlighted several crucial points aligning with the State's and India’s vision for AI advancement. I commend the Odisha government's proactive approach to seeking citizen’s input and the allocation of over INR 10,000 crores for AI research and development underscoring the commitment to foster innovation and enhance the state's technological capabilities. Odisha's unique blend of natural resources, cultural heritage, and socio-economic challenges presents a compelling case for the strategic deployment of AI. While the state government has taken commendable steps to foster an AI ecosystem, a nuanced yet multi-faceted approach is required to address specific needs and maximize the benefits of AI. First, we must prioritize equitable AI adoption that ensures marginalized communities benefit from technological advancements. This focus can enhance social equity and prosperity across various sectors. Second, industry-academia ...

Education is the process of refining human character and an Institution like University defines the characteristics of modern Education and the dreams of aspiring young minds. An university signifies the concept of Viswa- the Universe. It offers a tremendous scope to experience the three Es: Education, Elevation and Enjoyment. At a core level, universities are the temples of learning that provides education to the aspiring youth in various domains and make them realise that learning is lifelong, and unlearning is prerequisite to learn. This unlearning elevates the young minds making them understand the purpose of life and strive for the achievement of their dream goals. Nevertheless, an University is a place where the learners feel happy as they enjoy the company of friends, creating life long memories. More than merely a means of earning a degree, a university education is a transformative experience that moulds students into individuals with diverse backgrounds. While the curriculum ...

  Work ethics, as defined by the Merriam-Webster Dictionary, refers to "a belief in work as a moral good, a set of values centered on the importance of doing work, and reflected especially in a desire or determination to work hard." In India, this concept has deep roots, with the belief that "Work is Worship" spanning thousands of years. It suggests that both spiritual and moral goals can be achieved through sincere and meaningful work, independent of religious debate. In our culture, it is believed that one can connect with the divine through their work. Ethical questions about work and life have often been explored through philosophy and religion. Many principles from these traditions offer valuable insights into the ethics of work life, including values like right thought, right action, right speech, and right effort. Additionally, honesty, fairness, kindness, and selfless service-without expecting anything in return-are central moral teachings that guide us in o...

  Industry 5. 0 is on the move. New Domains, new skill sets, new technology – are no more new developments. Innovation in the sphere of technology has never been as astounding as it is today. One such industry domain which is trending exponentially is Biotechnology.  Biotechnology is exploding. From rewriting the code of life to growing meat in labs, the field is advancing at a breakneck pace, promising solutions to some of humanity's most pressing challenges. But what exactly are the hottest trends driving this biotech boom? Let's dive in. 1. CRISPR and the Gene Editing Revolution: CRISPR-Cas9 technology continues to dominate headlines, and for good reason. This revolutionary gene editing tool allows scientists to precisely target and modify DNA sequences, opening doors for treating genetic diseases, developing disease-resistant crops, and even engineering new biological systems. While ethical considerations remain paramount, the potential of CRISPR is undeniable, and resear...

  Technology has made our life easy. We have gadgets that save our time and energy, entertain and inform us and play the role of companions, too. These gadgets, like mobile phones, the iPad, etc. are a boon for human beings. On the flip side, though, these gadgets are also the bane of our lives.  Not only do these gadgets make us lazy and inactive but they are also harmful to our physical and mental well-being. Take the Smartphone, for example. Everywhere you see, people are glued to their phones, scrolling through social media, and wasting precious hours doing nothing productive.  Kids, especially, have become victims of smartphones, and if we don’t take steps soon, then these smart gadgets will completely ruin their lives. Do you want to know the harmful effects of mobile phones on students? “Mobile phones are everywhere! In fact, there are more mobile phones on the planet than people —about 8.6 billion, while the global population is around 8 billion.” Introduction: Mo...

  Literally, a product review is a report in a newspaper, magazine, or program in which an expert expresses an opinion about a product or compares several similar products. In the ever-changing landscape of e-commerce and digital marketing, product reviews have become an essential component of customer decision-making. Understanding the meaning of a product review is essential for both consumers and marketers.  Today, most of these reviews are available online, but they may also appear in print media. Consumers use product reviews to help them make key purchasing decisions. There are several types of product reviews, including: Industry professional reviews: This category includes feedback from significant figures in an industry, such as experts or experienced purchasers. Marketing team and internal writer reviews: This category covers evaluations from a brand's marketing teams and internal writers, who frequently seek to improve positive opinion of a product or service. Cus...